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Different Types of Digital Signage Solutions

 

Do you want to know if there are different types of digital signage solutions that you can use when promoting your business? Then, you’ve come to the right place. There are different types of solutions, and each offers a variety of features, such as interactivity, context awareness, and cost. This article will explore the advantages and disadvantages of each option. It will also discuss the different hardware components used in digital signage.

Digital Signage Solutions

Before discussing the different types, you must understand what a digital signage solution is. A digital signage solution is a composition of multiple components, from software to hardware. These all work together to deliver the best performance out of a digital sign. These are the displayed content on your screen, like video/entertainment, directional/informational, and audio/visual. Understanding more of it will help you promote your business in the most effective way. For more information about advertising your business digitally, you can check out digital signage solutions & displays | Atmosphere TV.

Interactivity

Interactive digital signage solutions can provide point-to-point navigation and wayfinding in public spaces. This technology allows employees to change programming, launch sales support content on demand, and trigger company information and training videos. Network owners must secure hardware that supports the desired level of interactivity to make interactive digital signage solutions a reality. Next, network owners must choose digital signage software to connect the necessary pieces and run flawlessly. Finally, to protect the display from tampering, they must ensure that the software that powers interactive signage solutions is secure and reliable.

Context-awareness

Previously, digital signage meant scrolling text on a giant LCD billboard. With advances in digital technology, new possibilities have emerged for customer engagement. Touchscreens and interactive interfaces allow consumers to take control of the digital experience. In contrast, adding RFID chips and sensors allows for context-aware display. Such digital signage provides timely and personalized information based on external cues like weather and traffic updates. It can also display menus and notifications or event schedules.

Digital signage solutions based on Kinect technology can detect consumer proximity, as well as their age and gender. This data improves marketing campaigns and determines how consumers respond to different messages. 

Costs

The cost of digital signage solutions can vary widely depending on the technology used, brand, size, and quantity. The hardware may vary in backlight composition, brightness, and touch capability. Some display types have external components, such as brightness sensors or outdoor enclosures. Additional costs include licensing, installation, and provisioning. The hardware is not particularly expensive, but other factors to consider include installation time and cost.

Hardware

The hardware you choose for your digital signage solution is crucial. Selecting the wrong hardware could cause display errors and system crashes. Not only would this hurt your business, but it could also cost you a lot of money. The price is another crucial consideration when choosing hardware for your digital signage solution. Hardware prices vary considerably, and you’ll want to ensure the device you buy is affordable but has sufficient processing power. You may also want to check if a vendor offers international shipping, which can be relatively inexpensive. The hardware cost can make a massive difference in the overall cost of your solution, so it’s essential to consider what you’ll need in terms of hardware.

Third-party integration

The term digital signage describes the replacement of conventional signs with digital screens. The term refers to an entire industry that focuses on digital signage solutions. Such solutions consist of hardware, software, and content that enable you to display media content on various screens. Third-party integration provides a broader range of content than just traditional signage

Connected objects are the latest trend in digital signage. Related objects are increasingly used to connect various devices, including POS displays. Digital signage solutions can connect multiple devices using APIs to feed information to other applications and services. For example, a digital signage device can be connected to a music player to display information about the Now Playing track, album artwork, and other related items. The display can also be used to run promotions throughout the playlist.

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