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Understanding Corporate Branding and Custom Signage Company Basics

 

Understand corporate branding basics and create a consistent brand aesthetic with custom signage. Use dimensional signs, POP displays, window graphics, and murals to convey a strong message about your business.

Use flags and step-and-repeat banners to promote events, discounts, or sales. Incorporate a hashtag in your design to encourage photo sharing to grow social media followers and drive business.

What is Corporate Branding?

Corporate branding is a business practice that focuses on advancing your brand name in marketing materials and communications. It can be a powerful strategy because it reaches beyond product advertising and highlights the name itself, creating a one-of-a-kind image that sticks in customers’ heads and serves as a trademark.

When people think of certain products (smartphones, clothing brands, and fast food restaurants), they instantly picture a specific company with strong corporate branding. This is because the company has built up a personality, tone of communication, and visual identity that has stuck in the minds of consumers. A sign company Austin can actualize this concept into a dynamic tool that reels potential clients and turns them into loyal customers. This can be accomplished through several ways, including custom signs.

What is a Logo?

A logo is an icon or graphic mark identifying and distinguishing a brand, product, or service. A well-designed, professionally-crafted logo helps build recognition and trust among consumers.

The most common type of logo is a wordmark, which consists solely of text (ranging from monogram-style single letters to abbreviations and full business names). 

Some logos may include a tagline, a short phrase communicating the company’s values and mission statement. Regardless of style, a logo must be easily readable and understandable by the company’s audience. It should also be adaptable to various formats and sizes. This flexibility is particularly relevant when printing.

What is a Color Scheme?

Color schemes are the framework for combining colors to create a design. A color scheme differs from a color palette, a collection of actual colors used in your design.

Complementary color schemes pair two colors directly opposite each other on the color wheel. These contrasting hues provide high contrast and boldness to designs.

Triadic color schemes have three colors equidistant from each other on the color wheel. These combinations are an excellent choice for creating vibrant designs. Tide’s color scheme evokes feelings of cleanliness and reliability with its blue combination.

Analogous color schemes pair one primary color with the two colors next to it on the color wheel. This type of scheme is less dramatic than complementary but still provides strong visual interest and balance.

What is a Style?

A style is a group of formats you can apply to paragraphs, words, characters, frames, page layouts, and cells to set or change their appearance quickly. You can also use styles to format text and create a consistent document appearance throughout the document.

The word style combines nouns and adjectives to form different meanings:

A style is a particular manner of expression, execution, construction, or design, as in a work of art or period of history. It can also refer to a type of haircut or the way someone dresses. In writing, style is how a writer expresses their personality and voice. It’s sometimes referred to as diction or phrasing. Other synonyms include fad, fashion, mode, or vogue.

What is a Visual Identity?

Visual identity includes logos, fonts, color schemes, imagery, and more. It sets the guidelines that promote consistency in how your brand is portrayed and helps your audience relate to and trust your company.

Your branding, communication strategy, and visual identity work together to help you amaze, convert, and keep your customers happy and loyal. They are all essential elements of your business that should be treated seriously.

Think of your business as a person and what aspects of her personality, character, and appearance make her unique and readily identifiable to others. This will help you recognize which visual “outfits” fit her best and communicate the most about your company to your audience. These may include shapes and colors, the layout and design of physical assets, or even the china, cutlery, and tablecloths used by your customer-facing team.

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